Early signs pointed to bigger crowds at many stores including Best Buy, Sears, Macy’s and Toys R Us, some of which had earlier openings than past years or even round-the-clock hours. Minnesota’s Mall of America and mall operators Taubman Centers Inc. and Macerich Co. also reported more customers than last year.
But the most encouraging sign for retailing and for the economy was what Americans were throwing in their carts. Shoppers still clutched lists and the buying frenzy was focused on the deals on TVs and toys, but many were treating themselves while they bought gifts for others, adding items like boots, sumptuous sweaters, jewelry and even dresses for special occasions.
Elayne Breton and her daughter Michelle got to Maryland’s Mall in Columbia around 7 a.m. A few hours later, Michelle had picked out several presents for herself, including a pair of UGG boots, perfume and an iPod Touch. At Nordstrom, she scored a long-sleeved purple shirt that her mother let her wear out of the store.
“Last year we were careful,” said Elayne, whose husband’s beer distribution business has started to pick up again. “This year we’ll do more.”
The strong Black Friday builds on retailers’ momentum after a solid start to November. Shoppers who can afford it are buying more nonessentials, like jewelry and luxury goods.
“Last year, consumers were extremely into the basics, the socks, the pillows,” said Keith Jelinek, director of the global retail practice at consulting firm AlixPartners. “This year, they’re hungry to dress up their wardrobes, their homes. Shoppers were buying items with a little more pizazz, trendier sweaters, sheets in higher thread counts.”
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